Why your next employer branding film needs to feel real
If you've spent even more than five minutes on LinkedIn lately, you've probably scrolled previous at least one employer branding film that felt a lot more like a scripted hostage video compared to a genuine appearance at a workplace. You know the particular ones—everyone is grinning a tad too hard, the background music is usually that generic "happy corporate" acoustic electric guitar, as well as the CEO talks about "synergy" whilst standing next to a beanbag chair simply no one has actually actually sat within. ...